Develop Web sites and interactive experiences for consumers and health care professionals. Work with internal teams to develop concepts and present to external clients. Determine project estimates, timelines and resourcing. Collaborate with Information Architect to develop sitemaps, wireframes and functional specs. Determine art assets that will be required for build and in what format the product should be provided. Create checklist, spec sheet and timing for delivering assets in line with Project Management’s expectations. Assist and guide Brand Team with creating initial layout concepts and final production. Manage creative resources during design phase (art buying, studio, DIG and freelancers) to ensure production-ready assets are delivered to the development team and the original creative vision follows through. In April, developed and presented usability presentation to upper management and presented agency-wide.
Collaborated daily with project managers, sales, strategy, video, 3D and development. Created engaging rich media and user-friendly interactive experiences for professional medical education, training and promotional initiatives. Seamlessly integrate video and 3D animation. Played key role in establishing and applying principles for creating the best user experience. Converted concepts developed from senior management strategy to visual product and presented internally and to clients.
Played an integral role in establishing work flow and standard operating procedures for newly established design department. Collaborated with design team and creative director to produce intuitive and engaging web user experiences. Created consumer and professional Web sites in the therapeutic categories of breast cancer, chelation therapy, and IV pain management. Served as lead designer for Ignite Health’s Novartis accounts: fostered and maintained collaborative, creative relationship with client; managed freelance design team and assisted creative director with new hires.
Develop Continuing Medical Education symposium materials, including PowerPoint presentations, program guides, invitations, magazine ads, postcards, signage and posttest/evaluation forms. Responsible for internal review of all artwork, on-site press checks and quality control of all deliverables. Collaborate daily with program managers, scientific affairs and editorial. Assist creative director with new business presentations.
Developed direct marketing materials from conception through production, including postcards, mailer inserts and invitations for all properties of Isle of Capri Casinos. Responsible for internal review of all artwork andchecking press proofs. Assisted studio with production work. Collaborated with MasterCard direct marketing team to develop corporate presentations.
Acquired new business and maintained client relations while delivering the desired end product. Developed direct mail, renderings, package design, point-of-purchase, instructions, and sales collateral. Clients included Cardazone Design Associates, WebApps, Undercover Jeans and Dentino Marketing.
Responsibilities ranged from conceptual development through final brand design development of logos, stationery systems, collateral systems, direct mailings, large formats and website designs. Maintained quality control by providing on-press approval for print vendors. Strategized project time management, scheduling, file archiving systems and troubleshooting.
Responsibilities included maintaining and extending Lutron brand principles for all communication applications, including point-of-purchase, brochures, catalogs, sell sheets, order forms, and web-interactive. Collaborated daily with marketing, sales, copywriters and customer service to develop communication applications. Strategized project time management and file archiving systems.
Responsibilities included all stages from conceptual development through final design for interactive/web, print, large format, signage, and menu boards for all ARAMARK lines of business. Strategized with in-house and outside marketing teams, interior designers, architects and fabricators in developing the desired end product. Recipient of 3 quarterly recognition awards.